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Digital marketing for global brands

McDonalds International Structure

McDonalds Is To Change Its International Structure

Global Marketing News – 11th May McDonalds is to Change its international Structure The company’s new chief executive, Steve Easterbrook, plans to reorganise the fast-food chain in an attempt to turn it into what he refers to as a ‘modern, … Read More

Microsoft Files Google Complaint

Microsoft Among Companies Filing EU Google Complaint

Global Marketing News – 7th May Microsoft Among Companies Filing EU Google Complaint An EU decision to investigate Google stems from official complaints by more than 19 companies, including the multinational tech company, Microsoft. The antitrust investigation is looking at … Read More

Sohu.com sees earnings grow in China

China’s Sohu.com is catching up with Baidu

Global marketing news – 5 May 2015 Sohu.com is catching up with Baidu in China  Sohu.com could be a threat to Baidu, having reported better than expected financial results with a revenue increase of 25%. The Chinese internet company, based … Read More

Apple Iphone Sales Rise in China

Apple Sees Fortunes Improve In China

Global Marketing News – 30th April Apple increases iphone sales in China, Apple has seen increased iPhone sales in China, dispelling the myth that China is a challenging market for the company. It announced global sales of 61.2 million iPhones … Read More

Facebook Suffers Revenue Drop

Facebook Suffers Slowdown In Global Growth

Global Marketing News – 28th April Facebook Suffers Slowdown in Global Growth Shares in Facebook fell by 2% last week as it reported its slowest quarterly revenue gain in two years. Meanwhile, research and development spending increased as more money … Read More

global marketing news 24 april 2015

Baidu Announces The Launch Of Baidu Mall

24 April 2015 – Global Marketing News Baidu announces launch of Baidu Mall China’s leading search engine Baidu has announced that it is entering the world of ecommerce and will soon be launching Baidu Mall. Baidu Mall will be an … Read More

global-marketing-news-23-april-2015

Baidu develops its own smartwatch OS DuWear

23 April 2015 – Global marketing news Baidu develops its own smartwatch OS DuWear The leading Chinese search engine Baidu has announced that it has developed its very own operating system (OS) for smartwatches, called DuWear. DuWear is open platform … Read More

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