AR exploits new technology and storytelling to make your audience feel emotions that will connect them to your brand. If you are not sure how you could use augmented reality, keep reading and find out how to enrich your customers’ … Read More
This blog post was updated on 27 October 2022. If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that … Read More
(Updated with the latest stats on April 2020) France has a high internet penetration rate, with over 60 million internet users, equivalent to 93% of the population. With such a large and relatively wealthy online population, France is understandably an … Read More
(Updated with the latest stats on April 2020) Slowly but steadily recovering from years of severe economic turmoil, Spain looks destined to appear more frequently on the radar of international marketers. Ongoing innovation within the digital realm bodes well in … Read More
(Updated with the latest stats on April 2020) With over 79 million internet users, equivalent to 94% of the population, Germany comes in at eleventh place when looking at internet population size worldwide. With such a large and relatively wealthy … Read More
(Updated with the latest stats on April 2020) South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 96% of its 51 million inhabitants being online. … Read More
This blog post was updated on 14 August 2023. There are 1.3 billion native Chinese speakers in the world, making Chinese the most spoken native language globally. What many people do not realise, however, is that there are various forms … Read More
This blog post was updated on 16 October 2024. The Mexican market is large, wealthy and has a decent level of digital maturity, making it very attractive to businesses wanting to expand internationally. However, it can be daunting to enter … Read More
This blog post was updated on 23 August 2024. Argentina is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. Argentina has the third-largest economy in Latin America, behind Brazil and Mexico. Furthermore, … Read More
As marketers, the last thing you want to do is miss out on a vast pool of potential leads and increased traffic to your website. Leaving LinkedIn out of your marketing strategy would mean just that. More specifically, the value … Read More
Do you want to know how to run and optimise Facebook campaigns, even if you lack any experience with this? Keep reading to learn how it can greatly benefit your business too, even internationally. Is it still worth investing in … Read More
Your non-profit organisation might be eligible for the Google grant, an initiative which allows charitable organisations to use Google’s advertising products for free in order to promote their work. Read our blog post to discover a few products covered by … Read More
Marketers spend a lot of time creating and designing great adverts and giving them the visibility needed to reach big audiences; however, ad blocking softwares are getting more and more popular, hindering your chances of getting your ads seen. Let’s … Read More
(Updated with the latest stats on April 2020) Across most of the world, Google has a monopoly on the search engine market, but not in China. In China, Google has a tiny 1.97% search market share, and local alternatives thrive … Read More
This blog post was updated on 5 December 2023. If you regularly work on the localisation of international digital marketing campaigns, you will know the difference between international and multilingual. Clarifying “multilingual” and “international” Multilingual refers to the use of … Read More
