According to Elvar Arason researcher and a senior consultat at ABSmedia Iceland nearly all Icelanders aged 20 to 29 are registered on Facebook. This social media website is a huge success in the country to say the least. Nearly half … Read More
Even after mixi, gree, facebook and twitter, BBS sites are still popular in Japan. The biggest BBS site in Japan, “2ch” is where you can hear all the gossip about… just about everything you want to know. There was a … Read More
According to China Internet Association, there are more than 50 million blogger in China as of November 2008. The number of blogs has reached 100 million. There are 290 million Internet users in China right now.
Happy new year everyone, I am a new member on the blogging team and from time to time I will bring you search marketing and related news from the snowy Baltic state of Estonia… I may also mention what’s going … Read More
Baidu, the world’s largest Chinese search engine, announced the opening of a Shanghai research and development center to implement the “Aladdin Plan” in order to identifying the ‘Hidden Web’. The Hidden Web, also know as ‘Deepnet’ or, the ‘Invisible Web’ … Read More
Friendfeed is now available in 6 new languages including Japanese and Chinese. Friendfeed currently works with 59 services including Facebook, Fricker, YouTube and Twitter, and 1/3 of the users are already using it with languages other than English. Facebook and … Read More
Since we don’t have Thanksgiving holiday in Japan, we don’t have the Black Friday nor the Cyber Monday. But, on December 7 (OK, it was Sunday), Rakuten had the record sales of more than 3 billion yen in one day, … Read More
ComScore, Inc. just announced top Japan website rankings for the month of October 2008. The ranking information is based on data from the comScore World Metrix audience measurement service. The rankings of the largest and fastest growing Internet properties and … Read More
Google recently opened ads to beer and now hard liquor ads will be allowed in January. The liquor advertisers can only buy ads on Google that are directed to the liquor manufacturers site. According to a Google rep in Asia … Read More
The vertical search field in Bulgaria has seen some development in the last six to 12 months and in this post I will try to cover the current situation and outline the future trends. Only two years ago virtually no … Read More
Social networking is a very popular activity in Latin America and Brazil is making a serious point about it. A comScore study involving all countries with more than 10 million internet users revealed that social networks reached 87% of Canadians … Read More
There were technical problems related to our live blogging during the recent International Search Summit causing bad formatting in all posts – I apologize for the inconvenience – posts are now “readable” – always consider this was a live blogging 🙂 … Read More
10 DOs and 10 Don’ts when turning to the emerging markets Lesley Richards – Samia Kesseiri of Web Certain Reach your market Keyword research Segmentation and geotargeting Decide on your budget Localize your objectives Media Placement Landing page localization (landing page relevancy – unique sale propositions …) … Political factors don’t assume everyone purchases online Algerians research online and buy offline In China payment is not with credit card but Cash on delivery Geotargeting is essential in big countries (see Brasil for example) CPC can vary considerably – don’t expect to pay less in india than in the UK English is used in B2B – don’t think you need to go local always … … Read More
Often there are problems related to effectiveness – can users achieve what they need to Ease of learning Recognition rather than recall error prevention satisfaction all fundamental parameters requiring attention and measurement to benchmark website performance. Search Usability – ease with which users find information on a website. people say a lot about what they want with their keywords – more “pogo sticking” there is less likely are conversions … … Read More
Blending is blurring for search marketers as it adds more complexity – google is using Eniro for local results, Eniro is using search results from Google to complement the local directory. Local services: High quality search traffic transparent network true partnership innovative solutions service = people locally you’ll et more value for money buying from the locals …
