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Digital marketing for global brands

3 tips for social selling on LinkedIn

If you are involved at all in social media, you will have heard of social selling. It has become a super-popular social media marketing strategy lately, but what exactly is it? Here is a good definition from SuperOffice: “Each time … Read More

10 tips on how to run a successful webinar

Webinars have long been a popular tool for businesses, especially those in B2B sectors, to connect with customers, demo products, provide training and market their offering. They have many benefits: they can be attended from anywhere; they have relatively low … Read More

Why glossaries should be part of any translation project

Glossaries are an integral part of terminology management. Glossaries are compiled for companies to ensure the unity of style and terminology of translated documentation, as well as to aid in the translation of highly-specialised scientific, medical, technical and other specialised … Read More

3 tips for mobile marketing in China

This blog post was updated on 21 July 2021. China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to … Read More

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