Webcertain blog

Digital marketing for global brands

Samantha Lacheny

Dos and don’ts of using vanity metrics to measure localisation success

Introduction When it comes to measuring the success of your localisation efforts, it is essential to use metrics with caution. Vanity metrics are quantitative data that may appear impressive, but lack meaningful insights into business performance. These surface-level measurements, like

Elin Box

5 markets where TikTok is wildly popular

TikTok has exploded in popularity around the world ever since its international launch in 2017. The short-form video platform is currently available in over 150 markets and has over 1 billion active users. Yes, you read that right, over 1

Ana Santos

3 ways Google Trends can support international content marketing

This blog post was updated on 28 February 2025. Google Trends is an incredibly powerful tool for SEOs and content marketers. It harnesses the immense power of Google’s vast search database and lets you see how frequently people have searched

Marthe Kvernvik

9 steps to unlock the power of your landing pages

Introduction Are you tired of your website’s landing pages falling flat and failing to convert visitors into customers? Or maybe you are setting up a landing page for the first time and need some tips. In this blog post, I

Samantha Brazel

An introduction to SEO-localisation

SEO-localisation should be a key part of your SEO strategy if you are targeting multiple markets. The process involves finding local search terms relevant to the market you are targeting and inserting them into your webpage content. Although this concept

Samantha Brazel

3 tips for achieving high-quality translations

Translation quality is a hot topic, but what exactly is a quality translation? Many could say that it is a translation which can be read, is free of errors, and relays the message accurately. But, depending on your needs, true

Elin Box

3 tips for digital marketing in Argentina

This blog post was updated on 23 August 2024. Argentina is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with

Elin Box

3 key differences between British English and American English

You may think that there aren’t many differences between British English and American English. They’re both English, right? What could be so different about them? In actual fact, British English differs significantly from American English in terms of terminology, spelling,

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