If a glossary is not created and integrated into the localisation workflow, the effects can be detrimental. In many languages, the meaning of the same word can be conveyed in different words or phrases. However, the terminology does not tolerate … Read More
Budgets. They are always a thorn in the side for social media teams who often have to work with minimal budgets to meet big expectations. The key to spending your social media budget efficiently is first to know exactly what … Read More
Facebook is the most popular social network in the world. It was the first social network to truly go mainstream; and for a lot of people, the first one they ever joined. You might therefore assume that Facebook’s story is … Read More
Over the years, with the rise of influencer marketing, many opinions and stereotypes about the use of influencers have been formed within the industry. But more marketers are coming around to the idea of adding influencer marketing to their overall … Read More
Webcertain Search And Social Report 2020 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 38 countries around the world. Want to see how much you … Read More
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and … Read More
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of … Read More
This blog post was updated on 30 June 2022. There is a common misconception that influencer marketing only works for B2C brands. However, B2B brands can also greatly benefit from influencer marketing, and partnering with the right influencer can really … Read More
If you are a business with a physical presence, it is important to have a well-optimised Google My Business profile. This will help your local audience to find you and should improve your number of real-life visitors. Whether you are … Read More
This blog post was updated on 21 July 2021. China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to … Read More
When you approach different translation companies and agencies asking for a quote, you will get a range of prices back – and you may be tempted to simply go with the cheapest. However, that would be a mistake, as price … Read More
WordPress has been around since 2003 and has become one of the most popular content management systems (CMSs) on the market. According to WordPress, 39% (statistic updated, accurate for 2021) of all sites on the internet use WordPress. It is … Read More
One of the main challenges that international corporations face when defining their global content marketing strategies across several markets is this: to centralise content (and to what degree) or not (going for a decentralised approach instead). Fortunately, one thing is … Read More
With the rise of Airbnb, online travel agencies and other third-party travel booking portals, it is getting harder and harder for hotels to drive traffic to their own websites. Many users now book their stays via third-party sites rather than … Read More
Technology is the biggest story of the 21st century. It’s embedded so much into our lives that its narratives sometimes feel too familiar to us. We see the stories so often that we’re no longer swayed by them, but roll … Read More
