Most SEO specialists know about Google’s attitude towards links and how it has changed over the years. However, Google is not the only search engine out there, and it is important that you know how different, international search engines regard … Read More
Global Marketing News – 24th October 2017 Amazon is winning India’s ecommerce battle, Facebook has begun testing virtual reality posts in its News Feed, and research has found that offering free delivery is a very good way of enticing UK … Read More
Search engines constantly try to improve their search results by understanding the user’s intent behind the search query. Schema.org and mark-up techniques are one way of doing that. Mark-up is often referred to as structured data, but what is it? … Read More
Global Marketing News – 20th October 2017 Google has launched a faster search feature in Africa, India has rejected proposed new global ecommerce rules, and research has found that 54% of internet users in Poland now shop online. Visit Webcertain.tv to watch … Read More
Switzerland is a very rich market, with high levels of internet penetration and rich cultural diversity. However, the country has several unique quirks that you must navigate successfully in order to effectively target the market. Here are three things that … Read More
Global Marketing News – 17th October 2017 Apple has made Search Ads available to advertisers in more countries, the Russian internet giant Yandex has launched a digital assistant called Alice, and research has found that ecommerce in Spain grew by … Read More
When combined, PPC and SEO practices can considerably boost your international digital marketing campaign. Having personally worked in both PPC and SEO, I have collated a list of instances when combining these two areas of digital marketing brings successful results. … Read More
Global Marketing News – 16th October 2017 The Chinese ecommerce site Tmall is set to launch in Russia, Bing has rolled out its Dynamic Search Ad in the US and the UK, and Instagram is the fastest growing social network … Read More
When most people hear the phrase “search engine”, they automatically think of Google. But Google isn’t the only search engine out there, and in the Czech Republic there is a popular alternative called Seznam. Here are three things about Seznam … Read More
For your web pages to be displayed in the search engine results, they must be well-optimised, and there are a number of things to take into consideration when doing this. Page titles, URLs and meta-tags Page titles are important when … Read More
Global Marketing News – 6th October 2017 The European ecommerce market is set to grow by 19% in 2017, Google has removed its controversial “first click free” requirement for publishers, and Weibo has announced that it is to recruit 1,000 … Read More
Instagram is the fourth most popular social network in Germany, with 9 million users. Instagram started allowing businesses to advertise in Germany in 2015, which means that if you’re not already on there, you need to hurry up so that … Read More
Global Marketing News – 3rd October 2017 A new ecommerce site has launched in the Middle East, a leading Chinese search engine has launched a fact-checking feature, and new research has found that UK ecommerce sites need to improve their … Read More
Backlinks are an important SEO tool to improve rankings and visibility online, and having a good number of quality backlinks on your website is a sign to search engines that yours is a high-quality site. However, backlinks don’t always come … Read More
Global Marketing News – 29th September 2017 Google has announced drastic new changes to comply with the European Commission’s antitrust ruling; Google, Naver and Kakao have entered into fierce competition in South Korea; and research has found that shopping apps … Read More
