Search linguists and translators have different sets of skills, and successful SEO-localisation projects require both. Let’s take a closer look at their areas of expertise and responsibilities. Search linguists As the image above shows, search linguists tend to work on … Read More
If you’re looking to expand your business into new and unfamiliar international markets once you have tested the water and found that there is real potential out there, launching a multilingual version of your website is the next step. It’s … Read More
With emojis becoming a new way to communicate, you should at least take into consideration the idea of using them in your marketing campaigns, as so many international businesses have already done. Having said this, you need to do it … Read More
Whether you are a company selling products or services, or a non-commercial entity, your business objectives are only achievable by building trustworthy relationships with your audience. When you are expanding your business internationally and localising your website for your target … Read More
Understanding user behaviour in content marketing is essential when it comes to creating content, and using psychological insights means that we can design more effective campaigns. For a campaign or piece of content to be successful, users need to be … Read More
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked one … Read More
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked one … Read More
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked one … Read More
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked one … Read More
Content is an integral part of any international digital marketing strategy: there would be nothing to read, view or engage with if there was no content. Furthermore, the regular creation of valuable and relevant content has become an important ranking … Read More
Everyone is talking about Bitcoin, the new secure way to transfer money globally. This technology is fast growing, and it offers many benefits such as its low cost and independence from banks or financial institutions. Let’s take a closer look. … Read More
As a distributor or supplier, you are likely to have some limitations imposed by manufacturers in terms of selling spaces, as well as guidelines to follow and sales targets to meet. Digital marketing can be a great way to help … Read More
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked two … Read More
AR exploits new technology and storytelling to make your audience feel emotions that will connect them to your brand. If you are not sure how you could use augmented reality, keep reading and find out how to enrich your customers’ … Read More
If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that technical SEO on Baidu is different from technical SEO … Read More
