(Please note that when this blog post talks about Chinese, it is referring to Mandarin Chinese.) Most people know that Chinese is the most spoken native language globally, with 982 million native speakers. What many people do not realise, however, … Read More
Since 2008 there have been big changes in the digital landscape of Mexico. Mexicans now have increased access to new technologies due improvements in the infrastructure, and the number of “internautas” (internet users) in the country has risen by more … Read More
Argentina has the third-fastest growing e-commerce market in Latin America, behind Brazil and Mexico. 37% of Argentinians currently buy online, and this figure is expected to rise rapidly in the near future. With such huge future growth potential, Argentina is … Read More
As marketers, the last thing you want to do is miss out on a vast pool of potential leads and increased traffic to your website. Leaving LinkedIn out of your marketing strategy would mean just that. More specifically, the value … Read More
Do you want to know how to run and optimise Facebook campaigns, even if you lack any experience with this? Keep reading to learn how it can greatly benefit your business too, even internationally. Is it still worth investing in … Read More
Your non-profit organisation might be eligible for the Google grant, an initiative which allows charitable organisations to use Google’s advertising products for free in order to promote their work. Read our blog post to discover a few products covered by … Read More
The Russian internet landscape is a peculiar place for people not used to the market. For most of us in the West, search equals Google, social media equals Facebook and e-commerce equals Amazon. But that’s not the case in Russia. … Read More
Marketers spend a lot of time creating and designing great adverts and giving them the visibility needed to reach big audiences; however, ad blocking softwares are getting more and more popular, hindering your chances of getting your ads seen. Let’s … Read More
(Updated with the latest stats on April 2020) Across most of the world, Google has a monopoly on the search engine market, but not in China. In China, Google has a tiny 1.97% search market share, and local alternatives thrive … Read More
If you regularly work on the localisation of international digital marketing campaigns, you will know the difference between international and multilingual. Depending on which countries you are targeting, you are not always required to translate your campaigns and your content. … Read More
360 Search is the second most popular search engine in China, with over 35% of the market share. Yet despite having as many users as the entire UK population, many international marketers have never heard of it. If you are … Read More
Global marketing news – 23rd January 2018 The messaging app WhatsApp has launched a new service for businesses. It is now possible to edit keywords within the AdWords app. Various South East Asian countries look set to introduce an ecommerce … Read More
Looking for new clients, and a growing ROI? Twitch can help. Easy to use, user-friendly, and multilingual, this platform can put you in contact with different demographics. And no, it’s not just for gamers. Let’s see how it works, and … Read More
Global marketing news – 19th January 2018 China is clamping down on virtual private networks (VPNs) in an attempt to tighten online censorship in the country. Google has announced that, from July 2018, page speed will be a ranking factor … Read More
China has the largest internet population in the world, with a staggering 731 million citizens being online. However, the Chinese digital landscape is vastly different from anywhere else in the world, as the country has its own set of search … Read More
