Introduction When it comes to measuring the success of your localisation efforts, it is essential to use metrics with caution. Vanity metrics are quantitative data that may appear impressive, but lack meaningful insights into business performance. These surface-level measurements, like
TikTok has exploded in popularity around the world ever since its international launch in 2017. The short-form video platform is currently available in over 150 markets and has over 1 billion active users. Yes, you read that right, over 1
This blog post was updated on 28 February 2025. Google Trends is an incredibly powerful tool for SEOs and content marketers. It harnesses the immense power of Google’s vast search database and lets you see how frequently people have searched
Introduction Are you tired of your website’s landing pages falling flat and failing to convert visitors into customers? Or maybe you are setting up a landing page for the first time and need some tips. In this blog post, I
SEO-localisation should be a key part of your SEO strategy if you are targeting multiple markets. The process involves finding local search terms relevant to the market you are targeting and inserting them into your webpage content. Although this concept
Translation quality is a hot topic, but what exactly is a quality translation? Many could say that it is a translation which can be read, is free of errors, and relays the message accurately. But, depending on your needs, true
This blog post was updated on 23 August 2024. Argentina is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with
You may think that there aren’t many differences between British English and American English. They’re both English, right? What could be so different about them? In actual fact, British English differs significantly from American English in terms of terminology, spelling,
