China has the largest internet population in the world, with a staggering 731 million citizens being online. However, the Chinese digital landscape is vastly different from anywhere else in the world, as the country has its own set of search … Read More
Global marketing news – 16th January 2018 The social media giant Facebook has announced that it is to change its algorithm that decides what content to show in users’ news feeds. Google AdWords is to get rid of review extensions … Read More
AI is growing, and digital marketing will be heavily affected by it, regardless of which stage of the marketing funnel we look at. The ultimate goal will be to automate most, if not all, digital marketing processes, going well beyond … Read More
Global marketing news – 12th January 2018 A new version of the Google Search Console has started rolling out to all users. The Chinese ecommerce company Alibaba has announced that it successfully tackled counterfeit goods on its Taobao platform last … Read More
The Netherlands has a very mature ecommerce market. 93% of the Dutch population shops online, and in 2017 they spent over €24 billion online. Dutch shoppers are very comfortable buying from foreign websites, making the Netherlands an attractive market to … Read More
Global marketing news – 9th January 2018 Naver has been criticised for removing certain suggested search terms from its search results. Baidu is facing legal action for illegally obtaining user data. Amazon has announced that its digital assistant Alexa will … Read More
For marketers to get optimal visibility, it is important to match the text of their ad copies with what their prospective customers are typing in the search box, and this is where dynamic keyword insertion comes in. However, this option … Read More
Global Marketing News – 5th January 2018 A new law affecting social media has come into effect in Germany, search engines are becoming increasingly important for ecommerce, and research has revealed that 16% of European businesses sold their products or … Read More
If your business is targeting the Russian market, then you need to be active on the social media site VK. VK is the most popular social media network in Russia, with 80 million daily users. The social network has various … Read More
If you have an international business, you are likely to need translators and language service providers (LSPs) to help you with your marketing strategy. But just how do you establish a good relationship with them? I have complied a few … Read More
The Czech Republic is not an obvious destination for businesses wanting to expand overseas, but it has plenty of potential. For one thing, the country has an internet penetration rate of 88.4%, meaning that 9.3 million out of its 10.5 … Read More
Global Marketing News – 20th December 2017 In this special episode of the Webcertain Global Marketing News Bulletin, we look back at the biggest search engine news stories of 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of … Read More
Writing impactful and compelling PPC ads is key to capturing the attention of internet users and achieve a good return on investment (ROI). Having said this, different search engines across the world have different requirements when it comes to their … Read More
Global Marketing News – 15th December 2017 Most UK marketers do not think their websites will be GDPR-compliant by the time the new law comes into effect, Google product ratings are now available globally, and a new report has been … Read More
If you’re planning to advertise in China, then you need to know how to make the most of the local search engine, Baidu. Baidu has a variety of tools available to advertisers. However, these tools are very different from what … Read More
