Any digital marketer with experience of trying to set up an account for their company on a Chinese online platform will know that it can be very difficult. Chinese digital platforms often demand that users submit a plethora of documentation … Read More
Every year, the same question pops up: Is SEO still a good investment? And, every year, the answer is the same: Yes! In fact, according to research by BrightEdge, in 2021, SEO is more important than ever, with 53% of … Read More
Core Web Vitals are a set of metrics that measure a website’s loading, interactivity and visual stability. In combination with other components relating to website security and user friendliness, these metrics will make up a set of signals called “page … Read More
If your brand has a presence in multiple markets, then you will most probably have a regular need to translate at least some of your content. Employing writers for each target market is not always an option, in which case … Read More
International social media can be a tricky beast to tackle. Not only do you have to localise your content and images and make sure they are suitable for the target market, but you can also find yourself having to be … Read More
Amazon is the most popular e-commerce site in the world. The smile of the Amazon logo is so familiar, and the sight of Amazon boxes so commonplace, that you could be forgiven for thinking that it is the only e-commerce … Read More
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their … Read More
You would be forgiven for thinking that Google is the only important search engine in the world. It has become so synonymous with search that many people even use the phrase “Google it”, rather than “search for it”. But it … Read More
Webcertain search and social report 2021 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 49 countries around the world. Want to see how much you … Read More
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing … Read More
Ask yourself this: when you create your social media campaigns, how much attention do you give to the images you use? Are they at the top of your agenda, or on an equal footing to the text, or are they … Read More
Webcertain search and social report 2021 has just been published! It provides the very latest internet penetration, search engine, social media, e-commerce and digital marketing stats and facts from 49 countries worldwide. There are plenty of fascinating insights in there … Read More
Think international SEO is all about technical? Think again! Content is also crucial for SEO performance in international markets. From effective keyword research and mapping, to writing quality content and localising effectively, there is plenty to consider. Countries differ in … Read More
More and more businesses are looking to expand internationally as a way to boost growth and reach more customers. However, choosing which market(s) to enter can be a challenge, as one must take logistics, market readiness and market growth into … Read More
Do you want to expand your business to a new international market but do not know how to begin? Or perhaps you have already entered a new market but you are struggling to see the same levels of success that … Read More
