Persona research involves doing research in order to build a buyer persona. Persona research is an important part of a successful marketing strategy. This is because building an archetypal customer or client helps you to define the audience you are
This blog post was updated on 5 May 2024. With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of
Website migration is a complex and probably the riskiest project you can carry out on a website. A website migration requires many resources, the management of multiple teams, meticulous planning of workflows, and the management of expectations from different stakeholders.
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Market research can be a really valuable exercise for brands. The real-world data that you can gain from market research can help to shape your marketing and overall business strategies and set you up for success! But when is it
Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but
Google is a major player in paid and organic search internationally, with 92% of the search engine market share globally, as of May 2022. In some countries, Google’s market share is even higher, topping 97% in Argentina and Brazil. Considering
This blog post was updated on 6 February 2025. China’s social media landscape is thriving, but it looks so very different from anywhere else in the world that marketers who are unfamiliar with it often struggle to succeed. Many Western
