Harnessing international social media has become an essential part of the marketing mix for brands targeting a global audience and it has become commonplace for companies to have multiple profiles on multiple platforms in multiple languages. But with the millions … Read More
Delivering just about everything that had been rumoured in the market – larger screens, faster A8 processor, iOS 8, inbuilt NFC chip to accommodate for ApplePay, its own mobile payments system – the iPhone 6 and 6 Plus will surely … Read More
Back in March, Webcertain published a post looking at the importance of mobile applications in Global Mobile Strategies, so I thought I would build on this and introduce to you five easy tips to help you localise your app in … Read More
Whether we like it or not, search engines are at the heart of everything we do, so understanding how they work, what they value and their latest developments is vital for our own success. At the International Search Summit @ … Read More
It was not that easy; just to walk in and become a contender in the Turkish internet market… blatantly squaring off against the virtual-market monopoly of the 15 years-established search engine Google in Turkey….but Yandex was very determined to be … Read More
Seznam’s main competitor in the Czech Republic, Google, comes up with about 500 to 600 updates in its algorithm per year in an effort to constantly improve user experience. Seznam, now less popular among Czechs with only 37 percent of … Read More
As you will know if you have had any involvement with international projects and campaigns, the world is a big place and every region, country, in some cases city, has its own culture, trends and preferences. This of course applies … Read More
Every business wants to build a strong reputation for its products or services, and brand, and to achieve this, it is essential to establish a well-defined marketing strategy from the outset. When you are targeting international markets, adapting this plan … Read More
Technical translation is a whole world away from the creative translation and transcreation of marketing materials, and applies to a wide variety of sectors including manufacturing, engineering, chemical, and to some extent the specialised needs of medical and pharmaceutical companies. … Read More
Brazil’s very own version of the Baidu search engine, Baidu Busca, went live on July 17th without much fanfare. More like a quiet chess move than a carnival parade, it is not yet posing any threat to major players such … Read More
If the title of this blog post sounds familiar to you, it is down to the fact that the online world has changed significantly since last week! Exactly a week ago, I published a comprehensive article on Yandex Metrica – … Read More
During a recent course in Barcelona where delegates were being trained on how to tackle international markets, I asked everyone if keyword research is really that important. After all, it seems that the vast majority of digital agencies and clients … Read More
What once was a big fish in a small pond is increasingly becoming a rather small fish in a huge pond. I’m here referring to the U.S. – namely, its waning status as the epicenter of all things digital. Please … Read More
In the Google-dominated Western world, a large percentage of international advertisers use the analytics tool provided by the Californian giant in order to check the effectiveness of their online activities. However, exploring alternatives can provide you with other powerful and … Read More
Yandex has just launched Yandex üniversite and this is great news for all Turkish students who would like to access a very extensive online guide they can customise according to what they want to study, for how long and the … Read More
