The Platform Programme – 11th February 2016 Facebook launches new audience targeting tool for organic posts Facebook now allows Page owners to target their organic posts to specific audiences. When a user “likes” a Page on Facebook, they will only … Read More
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More
The Platform Programme – 6th November 2015 Facebook launches Shopping feed First up its Facebook, which has just launched a dedicated Shopping feed. The feed aggregates all shopping-related posts from Pages, making it easier for users to browse for products. … Read More
As with any social network there are plenty of tips and tricks to help utilise the platform to its best advantage. As a global marketer this becomes an essential thing to master with the increase of new potential audiences and … Read More
Guess what. Google is pretty big – almost everywhere in the world. And yes, there aren’t many places you can go where Facebook doesn’t feature in the daily lives of many netizens. Yet, there might be some lesser known facts … Read More
Lately, there has been a buzz around new social networks and mailing platforms that promise their users privacy protection and no ads. One of these social network platforms in particular seems to have stirred quite an interest. There have been … Read More
Harnessing international social media has become an essential part of the marketing mix for brands targeting a global audience and it has become commonplace for companies to have multiple profiles on multiple platforms in multiple languages. But with the millions … Read More
As you will know if you have had any involvement with international projects and campaigns, the world is a big place and every region, country, in some cases city, has its own culture, trends and preferences. This of course applies … Read More
More than 2 billion people globally are present on at least one social network (nearly 10% in Europe). Given the huge potential of this communication channel, having a social media strategy is vital for increasing the visibility and reach of … Read More
Ever spent a great deal of time looking for up-to-date, but often elusive, statistics on the state of digital across a myriad of global markets, only to close down your browser empty-handed and disappointed wishing there was a better way? … Read More
The answer is simply, yes. Weibo is a micro-blogging site, known as the Chinese version of Twitter, and it is one of the fastest growing social networks in China. In fact, since launching in August 2009, the network has become … Read More
Google+ has been described by some in the online marketing sector as Google’s answer to Facebook; however, Google considers Google+ as a “social layer” which enhances its online properties and which can be used to collect social signals, rather than … Read More
If I could use only one statistic to show the mind-boggling growth in global mobile internet usage and social media, this would be it: The number of mobile monthly active users on Facebook has increased by 265 million over the … Read More
Making up a whopping 1 in 4 people online, the Chinese internet market is the biggest in the world, with 600 million users. And excitingly, it’s still growing – making it a very attractive target for businesses. Social media is … Read More
Meet Jessica. Jessica is in charge of managing social media for a UK-based company that targets international audiences across a range of markets. The company has been doing quite well abroad over the past couple of years after launching localised … Read More
