Understanding your target audience is key to any business’ success. By having a real understanding of your customers’ needs, pain points and feelings, you can ensure you tailor your offering to suit and deliver the very best service to them. … Read More
If you want your business to succeed in China, then you need to include social media marketing in your overall digital marketing strategy. But forget the likes of Facebook, Instagram and Twitter – the social media landscape in China is … Read More
This blog post was updated on 29 September 2022. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed … Read More
International social media can be a tricky beast to tackle. Not only do you have to localise your content and images and make sure they are suitable for the target market, but you can also find yourself having to be … Read More
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their … Read More
Webcertain search and social report 2021 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 49 countries around the world. Want to see how much you … Read More
Webcertain search and social report 2021 has just been published! It provides the very latest internet penetration, search engine, social media, e-commerce and digital marketing stats and facts from 49 countries worldwide. There are plenty of fascinating insights in there … Read More
Everyone knows about influencer marketing. But does this strategy have a future, or is it just a buzzword that is starting to lose its shine? Should you include influencer marketing in your international business strategy? We explore this topic in … Read More
Online shopping has never been more popular. With full or partial lockdowns affecting many countries around the world, e-commerce has risen to the challenge and proven to be a convenient, effective and safe way for people to shop. Social media … Read More
This blog post was updated on 6 December 2024. Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs … Read More
This blog post was updated on 20 June 2023. Weibo is a popular social network in China. With around 593 million monthly active users, if you are targeting China, it is important to consider Weibo as part of your social … Read More
2020 has been an exceptional and challenging year for social media marketers, with many having to review and adapt their tactics in response to the problems thrown up by the pandemic. But as the year draws to a close, you … Read More
This blog post was updated on 7 May 2024. WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country. With 1.3 billion … Read More
Is Pinterest missing from your current social media marketing strategy? If the answer is yes, you are not alone – unfortunately, many brands are missing out on the incredible marketing opportunities that Pinterest provides, particularly B2B brands. This is despite … Read More
This blog post was updated on 2 May 2024. More and more global brands are becoming interested in harnessing the power of lead generation on social media. Lead generation aims to warm up potential customers to your business, nudging them … Read More
