Think international SEO is all about technical? Think again! Content is also crucial for SEO performance in international markets. From effective keyword research and mapping, to writing quality content and localising effectively, there is plenty to consider. Countries differ in … Read More
More and more businesses are looking to expand internationally as a way to boost growth and reach more customers. However, choosing which market(s) to enter can be a challenge, as one must take logistics, market readiness and market growth into … Read More
Do you want to expand your business to a new international market but do not know how to begin? Or perhaps you have already entered a new market but you are struggling to see the same levels of success that … Read More
Conversion rate optimisation (CRO) should form an essential part of any skilled digital marketer’s toolkit. It is the practice of making data-driven adjustments to a website with the aim of increasing the conversion rate – a very worthwhile aim, as … Read More
This blog post was updated on 3 July 2023. Although the vast majority of translation projects go smoothly, there will inevitably be cases where problems occur that result in delays, additional costs, or content that does not meet your requirements. … Read More
Everyone knows about influencer marketing. But does this strategy have a future, or is it just a buzzword that is starting to lose its shine? Should you include influencer marketing in your international business strategy? We explore this topic in … Read More
2020 was a challenging and disruptive year for the education sector. The global health crisis pushed universities to turn to an almost purely online strategy for student marketing, recruitment and enrolment. Following this pivotal shift to online enrolment, you may … Read More
Online shopping has never been more popular. With full or partial lockdowns affecting many countries around the world, e-commerce has risen to the challenge and proven to be a convenient, effective and safe way for people to shop. Social media … Read More
Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have … Read More
Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have … Read More
Translation memory and CAT tools (computer-assisted translation tools) may sound complicated, but do not be put off by the jargon! These are useful tools which are aimed at improving the consistency of your translations and, where possible, passing savings on … Read More
2020 has been an exceptional and challenging year for social media marketers, with many having to review and adapt their tactics in response to the problems thrown up by the pandemic. But as the year draws to a close, you … Read More
2020 has been a unique and challenging year for paid search marketers, with many having to reassess and readjust their tactics as a result of the effects of the pandemic. But as the year comes to a close, you can … Read More
2020 has been an unforgettable year, bringing with it a unique set of challenges which have had many marketers frantically readjusting their tactics. As the year draws to a close, marketers are turning their attention to 2021, with hope and … Read More
Global companies have resources, scale and reach, but sometimes this comes at the cost of good communication, innovation and agility. In contrast, these are traits that start-ups have in droves, since these smaller companies are forced to develop efficient processes … Read More
